Social media / Content creation
Social media content creation.
Our social media content creation services turn one planned shoot into a month of short videos, photos and carousels, each cut for its platform. We plan the ideas, write the scripts, film with your team and edit everything in your brand's style, so your feed shows your own people, places and products.
of consumers say they're concerned about running into AI-generated deepfakes.
Source: Sprout Social, 2026
of consumers report seeing "AI slop" often or very often in their social feeds.
Source: Sprout Social, 2026
Inside our content creation service
- 01
Content ideas
Themes built on customer questions.
- 02
Scripts and hooks
Short scripts with a strong opening line.
- 03
Half-day shoots
Video and photos captured at your location.
- 04
Platform edits
One shoot cut into Reels, Shorts, TikToks and carousels.
- 05
Captions and covers
Written per platform.
- 06
Creator content
UGC-style videos with FTC disclosures.
Content made for each platform
Each platform rewards a different shape of content, so we plan formats per platform from day one. A 40-second kitchen tour might run as a Reel, a YouTube Short and a TikTok, while the stills from the same shoot become a Facebook album and a LinkedIn carousel.
| Platform | Formats we make | What works there |
|---|---|---|
| Reels, carousels, Stories | Fast hooks, polished visuals, saves | |
| TikTok | Vertical video, Stories | Talking to camera, trends that fit you |
| YouTube | Shorts, longer how-to videos | Search-friendly titles, clear answers |
| Video, photo albums, event posts | Local news, offers, community posts | |
| Document carousels, short video | Expertise, team stories, hiring |
Length limits change, so we recheck them when we plan each month. YouTube's own help page says its Shorts tools create videos up to 3 minutes long. We still cut most clips far shorter, since viewers decide fast whether to keep watching, and a tight 20-second answer is easier to finish.
Original content wins attention
Original content helps a brand stand out on social, and Sprout's research suggests audiences notice when it's missing. In the 2025 Sprout Social Index, about half of consumers said original content is what makes their favorite brands stand out on social.
In Sprout's 2026 survey, 33% named content originality as a loyalty driver, second only to product quality and ahead of price. Shoppers also worry about deepfakes in their feeds, which gives real faces and real places extra weight.
Every plan follows the Real Footage Rule, which keeps the people, places and products in your posts genuinely yours. Think of your staff, your storefront and your products in real hands.
AI has a place in our process, for tasks like rough captions, transcripts and resizing clips. It never invents a customer, a review or a scene that didn't happen. Where a platform asks creators to label realistic AI-made content, we label it.
Get a free social media audit.
Review my contentHow production works
Production runs in four stages, and one half-day shoot is planned to feed a full month of posts. Planning happens before anyone picks up a camera, so the shoot day stays short, your staff can get back to work sooner, and every clip already has a job.
- Plan. Ideas come from customer questions and reviews, then we agree themes with you.
- Script. Each video gets a one-line hook, three or four beats and a clear ending. We write the way your team talks, so nobody sounds like they're reading.
- Shoot. A half-day on site covers talking clips, behind-the-scenes footage, product close-ups and stills, all from one shot list.
- Edit. Clips get captions, cleared music and platform covers. You approve drafts before anything goes live.
Already have footage? Send it. Old event videos, product shots and phone clips can be recut into fresh posts once we confirm you own the rights.
Disclosures, rules and a sample shot list
Any creator who gets paid, gifted or discounted products, or has another tie to your brand, has to say so in the post. The FTC's guide for influencers asks for a disclosure "placed with the endorsement message itself," and for video endorsements, a disclosure inside the video itself.
For UGC-style creator videos, that means a clear "ad" or "Thanks to [your brand] for the free product" in the clip and caption. The guide also tells creators, "You can't talk about your experience with a product you haven't tried," so every creator gets the product first. The FTC's 2024 fake reviews rule also bans AI-generated fake testimonials.
Here's part of a sample shot list for a neighborhood bakery:
| Shot | Type | Used for |
|---|---|---|
| Baker shaping sourdough, 4 a.m. | Behind the scenes | Reel, TikTok |
| Owner answers "Why is sourdough sour?" | Talking clip | Short, Reel |
| Pastry case, slow pan | B-roll | Stories, ads |
| Regular picks a favorite, with disclosure if gifted | Customer clip | Reel, Facebook |
Sample data for illustration.
Social content creation packages
Think of each package as a shoot plus everything made from it, counted in finished videos and photos per month. Every plan includes ideas, scripts, editing and a version for each platform, and the higher tiers add a second shoot or paid creator videos.
Single Shoot
Custom quote- One half-day shoot
- Short videos
- Photos
- Captions
Studio
Custom quote- Two shoots
- More videos
- Carousels
- Recut footage
Creator
Custom quote- Everything in Studio
- UGC creator videos
- FTC disclosure checks
What affects cost
- Shoots per month
- Finished videos
- Creator fees and usage rights
Every plan starts with a free review, so your quote matches what your site actually needs.
Is this right for you?
Right for you if
- Your posts look like stock.
- You have people to film.
- Your team can host a half-day shoot.
- You want posts that sound like you.
Not the right fit if
- You need replies and inbox care.
- You want faceless AI clips.
- Nobody can appear on camera.
- You post once a quarter.
Your first 90 days.
- Days 1 to 7
Content audit, style notes and first ideas.
- Days 8 to 30
Scripts approved, first half-day shoot, first edits delivered.
- Days 31 to 60
Posts live, top hooks noted, second shoot planned.
- Days 61 to 90
Best formats repeated, plan refreshed.
Related services.
Social Media Marketing Services
Platform plans, content and community care that turn followers into customers and leads.
Social Media Management
Monthly planning, publishing, replies and reports, with reply targets set by message type.
SEO Services
SEO plans that fix your site, match pages to searches and earn trust from Google.
Questions, answered.
Ask us directlyCan I hire someone to create content for social media?
Yes. Freelancers, studios and agencies all make social content, from single videos to full monthly plans. Look for someone who plans ideas with you, films real footage of your business, edits for each platform and shows you drafts before anything is posted.
How much does a social content creation package cost?
A content package is sized by shoots, finished videos and photos each month. Usage rights, travel and creator fees can raise the monthly total quite a bit. A fair quote spells out every deliverable and who will own the finished files.
What is the 5:3:2 rule for social media?
The 5:3:2 rule suggests that out of every 10 posts, five share useful content from others, three are your own original content, and two are personal posts that show the people behind your brand. It's a loose guide for keeping a feed helpful and less salesy.
Do you use AI to create content?
We use AI for support tasks like transcripts, rough captions and resizing clips for each platform. We don't use it to fake people, customers, reviews or places. Your posts feature your real team and products, and we label realistic AI-made content where a platform asks.
Can you use our existing footage?
Yes. Old event videos, product shots and phone clips can often be recut into new short videos with fresh hooks and captions. We check that you own the footage and the music, and that anyone shown agreed to appear, before we publish anything.
Do creators have to disclose gifted products?
Yes. The FTC says creators must disclose any financial, employment, personal or family tie to a brand, including free or discounted products. The disclosure belongs in the post itself, in plain words like "ad" or "sponsored," and inside any video itself.
Appear now.
One shoot. A month of posts.
Your free social media audit
- What your posts say now
- Three content ideas to film
- A package that fits your shoot