SEO / Ecommerce

Ecommerce SEO services.

Our ecommerce SEO services grow the sales your store earns from Google. We start with category pages, the ones that rank for broad buying searches, then fix product pages, filter URLs and site speed so shoppers land on the right page and check out.

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17.1%

of all US retail sales happened online in Q2 2026.

Source: US Census Bureau

78%

of mobile ecommerce sites score "poor" or "mediocre" on product list usability.

Source: Baymard Institute

51%

of leading ecommerce sites don't offer all five essential filter types shoppers expect.

Source: Baymard Institute

What our ecommerce SEO services include

01
Category page growth
Copy, filters, internal links and schema for the pages that win broad searches.
02
Product page fixes
Unique descriptions, Product schema, reviews and clean variant handling.
03
Faceted navigation control
Filter URLs managed so Google spends its crawl on pages that sell.
04
Index cleanup
Thin, duplicate and out-of-stock pages handled with the right signal.
05
Platform setup
Shopify, WooCommerce and BigCommerce settings tuned for search.
06
Buying guides
Content that answers pre-purchase questions and links to the right categories.

Signs your store has an SEO problem

Thousands of indexed filter pages, skipped categories, new products that take weeks to show up, and category pages with a product grid and nothing else all mean the same thing for your online store. Google's attention is going to pages that don't sell, while the pages that do sell sit stuck on page two or three.

Index bloat. Search Console shows far more indexed URLs than you have products and categories. Filter combos and tag pages usually explain the gap.
New products rank slowly. Fresh items wait weeks to appear, often because crawlers are busy with duplicate URLs.
Thin categories. A category page with no intro, no FAQs and no links to related categories gives Google little to rank.
Paid search does all the work. If pausing ads makes sales fall off a cliff, organic search is carrying too little of the load, and every sale costs you a click.

Category pages first, products second

Category pages rank for the broad searches with the most buyers, like "women's trail running shoes," while a single product page ranks for one model. That's why we fix categories first. One strong category can lift every product it links to.

Every category page we build meets six rules, which we call the Shelf Standard:

A clear H1 that matches the main search, such as "Women's Trail Running Shoes."
A short intro above the grid, with a longer guide below.
Useful filters for size, color, price and brand, so shoppers narrow down fast.
Links to related categories and subcategories in the copy.
An FAQ that answers sizing, shipping and comparison questions.
ItemList and breadcrumb schema so Google understands the page's place in your store.

Product pages come next. We rewrite manufacturer descriptions, add Product schema with price and availability, and plan for sold-out items.

Get a free SEO review of your site.

Audit my store

Faceted navigation and your platform

Faceted navigation, the filters for size, color and price, can create millions of URL combinations. Google's faceted navigation guide warns that crawlers waste time on those URLs, leaving less time for new, useful pages. We decide filter by filter which combinations deserve to rank and keep the rest out of the crawl.

Platform	SEO strength	Watch out for
Shopify	Fast hosting, clean themes, easy schema	Fixed /products/ and /collections/ URL paths, duplicate product URLs through collections
WooCommerce	Full control over URLs and code	Plugin bloat, hosting speed, more upkeep
BigCommerce	Built-in faceted search, custom URLs	Theme limits on category content

On Shopify, editing robots.txt is possible but risky. Shopify's own help warns that incorrect use can result in loss of all traffic, so we check every rule with a robots.txt tester first. Good filters serve both sides, since shoppers find products faster and crawlers waste less time on junk URLs.

How we measure ecommerce SEO

We judge ecommerce SEO by organic revenue first, because revenue is the number your business runs on. Every month you see sales, orders and conversion rate from organic search, split by category, alongside rankings and indexed pages, so you can see which part of the store is growing.

Metric	Why it matters
Organic revenue by category	Shows which sections earn money
Organic conversion rate	Shows whether traffic matches buying intent
Indexed vs submitted URLs	Spots index bloat early
Category rankings	Tracks the pages that drive most sales

Seasonality planning is built in. Holiday and seasonal category pages need to be live and linked two to three months before demand peaks, so Google has time to find and rank them. We map your peak seasons in month one, then work backward from each date so new pages, links and copy are live in time. Last year's sales data sets the calendar.

Ecommerce SEO pricing

Catalog size sets most of the price. A 200-product Shopify store is a lighter monthly lift, while a 50,000-SKU store with layered filters needs ongoing crawl control and much more category copy.

Store Start
Custom quote
- Technical fixes
- Top categories rewritten
- Monthly revenue report
Store Growth
Custom quote
- More categories
- Product page rewrites
- Buying guides
Catalog Scale
Custom quote
- Faceted navigation plan
- Large-catalog templates
- Strategist calls

What affects cost

Number of products and categories
Your platform and theme
How many product descriptions need rewriting

Every plan starts with a free review, so your quote matches what your site actually needs.

Is this right for you?

Right for you if

You sell online on Shopify, WooCommerce or BigCommerce.
Your categories have real search demand.
You track sales by channel in GA4.
You can wait a few months for gains.

Not the right fit if

You sell under 20 products.
Your products sell out and never return.
You can't edit category page templates.
You need sales this month.

Your first 90 days.

Days 1 to 7
Crawl, index check and revenue baseline by category.
Days 8 to 30
Index bloat fixed and filter rules set.
Days 31 to 60
Top categories rewritten and product schema live.
Days 61 to 90
Seasonal pages planned and revenue reviewed.

Related services.

Questions, answered.

Ask us directly

What are ecommerce SEO services?

Ecommerce SEO services help an online store rank in Google for the searches shoppers make before they buy. They cover category and product pages, faceted navigation, site speed, structured data and buying guides, all measured by the sales that organic search brings in.

How much does ecommerce SEO cost?

Ecommerce SEO is usually a monthly retainer sized by catalog size, platform and content needs. Store size matters most, since a few hundred products is a lighter lift than tens of thousands. Good providers report organic revenue by category, since that's the number that matters.

Which platform is best for SEO?

Shopify, WooCommerce and BigCommerce can all rank well. Shopify is quick to run but locks some URL paths. WooCommerce gives full control but needs more upkeep. BigCommerce handles large catalogs well. The best choice is the one your team can keep fast and tidy.

How long does ecommerce SEO take?

Technical fixes like index cleanup can show results within weeks. Category page gains usually build over three to six months as Google recrawls and tests them. Plan seasonal pages two to three months ahead of peak demand so they're indexed and ranking in time.

Should I rewrite manufacturer product descriptions?

Yes, for your best-selling and highest-margin products. Many stores use the same supplier text, so Google sees near-identical pages across sites. Original descriptions with your own sizing notes, use cases and photos give Google a clear reason to rank yours first.

Is SEO still worth it for online stores in 2026?

Yes. Online sales reached 17.1% of US retail in Q2 2026, and organic sales carry no cost per click. Google's AI shopping results also draw on product data and pages that rank, so a well-structured store stands a better chance in both.

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