Social media / Management
Social media management services.
Our social media management services run your accounts day to day: we plan the calendar, publish posts, answer comments and messages, and report what each month brought in. You approve the plan once a month and get your evenings back, while customers get quick, friendly replies in your brand's voice.
of consumers say a brand that doesn't respond on social could send them to a competitor.
Source: Sprout Social Index 2025
What social media management covers
- 01
Monthly content plan
Themes and post ideas, approved first.
- 02
Publishing
Posts sized and timed per platform.
- 03
Community replies
Comments, mentions and DMs answered in your voice.
- 04
Escalation rules
Complaints routed fast.
- 05
Profile upkeep
Bios, links and hours kept current.
- 06
Monthly report
Reach, replies, clicks and leads.
What social media management services include
Social media management services handle four jobs: plan, publish, reply and measure. All four repeat monthly, and all four need someone who knows your business well enough to speak for it in public, on the platforms where your customers already scroll and ask questions.
- Plan. We build a monthly calendar around your launches, seasons and questions customers keep asking. A dental practice might get a back-to-school checkup reminder in August.
- Publish. Every post is formatted for its platform and scheduled for when your followers are active.
- Reply. We watch comments, tags and inboxes on every account you hand over. Routine questions get answered in your voice, and complaints go to your team.
- Measure. Each month you see what drove clicks and messages.
Platform choice comes first. Pew Research reports that YouTube and Facebook each draw most adults in every age bracket, which makes them a sensible start for a local business.
Response times that match expectations
Customers on social expect fast answers, and the right speed depends on what they're asking. Sprout Social's 2026 survey found 24% expect a reply in one to two hours, so we set targets by message type, then agree final hours with you. The Reply Clock below sets suggested starting targets.
| Message type | Suggested target | What happens |
|---|---|---|
| Complaint or service problem | Within 1 hour in business hours | Acknowledge, move to DMs, alert you |
| Sales question or quote request | Within 2 hours | Answer, then pass to sales |
| Product or booking question | Same business day | Answer with a link or the right contact |
| General comment or praise | Within 24 hours | Like and reply in your voice |
| Spam or abuse | Within 24 hours | Hide or report under platform rules |
Your exact coverage hours, including weekends, are set in your plan. Replies draw on a library of approved answers built in week one, so tone and facts stay consistent.
Get a free social media audit.
Audit my accountsWhat a typical month looks like
A typical month runs in four weekly beats, with publishing and replies happening every day underneath. You review once, at the start, and everything else lands in a shared calendar your whole team can open.
- Week 1: Plan and approve. We send next month's calendar with drafts, captions and image or video ideas. You approve, edit or swap posts in one sitting.
- Week 2: Create and schedule. Approved posts get final design and go into the scheduler.
- Week 3: Engage and adjust. Mid-month, we check early numbers on reach and replies. A post that sparks questions gets a follow-up, and one that falls flat gets swapped for a stronger idea.
- Week 4: Report and refine. You get the monthly report and a short call.
Replies and inbox checks run on every coverage day in your plan, outside the weekly beat, and urgent issues reach your team under the escalation rules you set.
Packages, and a sample calendar
Social media management packages differ by how many platforms we run, how many posts go out and how much inbox time you need. Every tier includes the calendar, publishing, replies and a monthly report, and bigger plans add platforms, short video and longer coverage hours.
Here's a sample week for a family dental practice on Facebook and Instagram:
| Day | Platform | Post | Goal |
|---|---|---|---|
| Monday | Facebook, Instagram | Meet the hygienist: 30-second intro video | Trust |
| Wednesday | Carousel: 4 signs you need a checkup | Bookings | |
| Thursday | Patient question of the week, answered | Replies | |
| Saturday | Facebook, Instagram | Reminder: Saturday slots open next month | Bookings |
Sample data for illustration.
Each slot in the shared calendar shows the caption, the visual, the link and its approval status. If plans change, one comment stops a post before it publishes, and we swap in a backup from your approved list. At month end, the calendar becomes your archive of every post, reply rule and result.
Social media management pricing
Three choices shape your management fee: which platforms we run, how often we post and how long the inbox stays covered each day. Each plan below includes planning, publishing, replies and reporting, and you can move up a tier when it pays.
Local
Custom quote- Two platforms
- Weekday inbox care
- Monthly report
Growth
Custom quote- Three platforms
- Short videos
- Monthly call
Brand
Custom quote- Up to five platforms
- Weekend coverage
- Escalation playbook
What affects cost
- Platforms covered and weekly post count
- Coverage hours, including weekends
- Original video or shoots
Every plan starts with a free review, so your quote matches what your site actually needs.
Is this right for you?
Right for you if
- Customers message you on social already.
- You post rarely, or nobody replies.
- You can approve a calendar monthly.
- You want leads tracked.
Not the right fit if
- You only need one-off content made.
- You want to buy followers or views.
- Nobody can take escalations.
- Your customers aren't on social yet.
Your first 90 days.
- Days 1 to 7
Account access, an audit and your reply library.
- Days 8 to 30
Calendar approved, posts live, Reply Clock running.
- Days 31 to 60
First full report and mid-month tweaks.
- Days 61 to 90
Best formats doubled.
Related services.
Social Media Marketing Services
Platform plans, content and community care that turn followers into customers and leads.
Social Media Content Creation
Short videos, photos and carousels made for each platform, from one planned shoot.
SEO Services
SEO plans that fix your site, match pages to searches and earn trust from Google.
Questions, answered.
Ask us directlyWhat is included in social media management services?
Social media management usually covers a monthly content plan, publishing, replies to comments and messages, profile upkeep and a monthly report. Some plans add content creation or paid ads. A solid quote names the platforms, post count and reply hours it covers.
How much do social media management services cost?
Three things set the monthly fee: how many platforms you run, how many posts go out and how many inbox hours you need. Weekend coverage and original video or photo shoots usually raise the price. Compare quotes tier by tier, line by line, before you sign.
What is the hourly rate for a social media manager?
Rates vary by experience, city and scope. The closest Bureau of Labor Statistics category, public relations specialists, had a median wage of $35.94 an hour in May 2025. Freelancers and agencies set their own rates, and agencies often bill a flat monthly fee.
What is the 30/30/30 rule in social media?
The 30/30/30 rule splits most of your posts three ways: 30% sharing industry insight, 30% celebrating your team and customers, and 30% supporting causes or your community. The final 10% goes to sharing and commenting on others' posts. It's a loose guide for keeping feeds varied.
Do I keep my social media accounts?
You should. Your accounts, pages and followers belong to your business. A good manager works through admin or partner access, such as Meta Business Suite roles, and never takes ownership. If you part ways, you remove their access and keep everything they posted.
Do you reply to comments and DMs?
Yes. Replies are part of every plan. We answer routine questions in your voice using a library you approve, and send complaints, refunds and legal issues to your team with a short summary. Your plan sets the hours we cover, including weekends if you need them.
Appear now.
Hand off the posting. Keep the customers.
Your free social media audit
- How your profiles look to new customers
- Messages still waiting for replies
- A monthly plan and quote