Content marketing / Strategy
Content strategy services.
Our content strategy services give you a written plan for what to publish, who each piece serves and why it can win. We build it from search data, sales calls and competitor content, then hand over a topic map and a 90-day calendar.
of B2B marketers in CMI's research say they have a content strategy.
of the same B2B marketers rate their content marketing as highly effective, exceeding its goals.
Inside a content strategy engagement
- 01
Content audit
Every page sorted into keep, fix, merge or cut.
- 02
Buyer questions
Questions your site skips.
- 03
Search demand
Keywords grouped into topics and sized by business value.
- 04
Sales input
Sales calls mined for buyer objections.
- 05
Competitor review
Where rival pages run thin.
- 06
Topic map and calendar
Scored topics and a dated 90-day calendar.
When publishing stops paying off
Publishing stops paying off when your team ships posts on schedule and the numbers refuse to move. Traffic stays flat, sales never shares the posts, and nobody can say why one topic beat another onto the calendar. That's a planning problem, and more output won't fix it.
- Topics nobody searches for. In its study of about 14 billion pages, Ahrefs names missing search demand as a leading reason pages get no Google traffic.
- Topics picked by whoever asks loudest. You end up with ten posts on one theme and none on what buyers ask before they sign.
- Two pages chasing one search. An old guide and a new post target the same phrase and end up competing.
- No path to revenue. Posts end without a next step, sending nobody to pricing.
Nearly every B2B team says it has a plan. Ours names the reader, the search and the next click for every single piece.
How we build your content strategy
We build your plan from three sources, which we call the Three-Source Plan, and test every topic against PROOF, our content standard. A topic earns a slot only when search data, sales data and competitor content agree it's worth the effort.
- Search data. Search Console shows queries you already appear for. Keyword tools show the demand you're missing.
- Sales data. Call notes, lost-deal reasons and support tickets give us the exact words buyers use.
- Competitor content. We read the top five results for each topic and list what they leave out.
PROOF then filters each topic:
- Purpose: one reader, one search and one job per topic.
- Real expertise: a named person on your team who can supply the know-how.
- Original value: the data, example or opinion only you can add.
- Obvious answers: the format the search calls for, such as a comparison or calculator.
- Footnotes: sources gathered before drafting begins.
Get a free content gap review.
Review my contentMapping content to each buying stage
Each buying stage needs its own kind of page, because a buyer still naming a problem asks different questions from one comparing prices. We map every topic to a stage so your site answers people early, keeps them while they compare and gives them a reason to call.
A map for a small bookkeeping firm might look like this:
| Stage | What the buyer asks | Content that fits | Next step on the page |
|---|---|---|---|
| Problem | "why is cash tight when sales are up" | Explainer guide | Free cash flow checklist |
| Options | "bookkeeper vs accountant for small business" | Comparison page | Pricing page |
| Choice | "bookkeeping services cost per month" | Pricing page with FAQs | Book a call |
| Customer | "how to read a profit and loss statement" | Help article | Referral or upgrade |
Drop your current pages into this grid to spot the empty row. Choice-stage searches often carry low volume and high intent, so we score topics by value as well as volume.
Sample deliverable: topic map and calendar
Your strategy arrives as two working files: a topic map grouping every planned piece under a few core themes, and a 90-day calendar that turns the top of that map into dated assignments, each with a named owner. Both live in a shared sheet your team can edit as plans change.
| Week | Topic | Stage | Format | Target search |
|---|---|---|---|---|
| 1 | Bookkeeping costs explained | Choice | Pricing guide | bookkeeping cost per month |
| 3 | Bookkeeper or accountant? | Options | Comparison | bookkeeper vs accountant |
| 5 | Cash flow warning signs | Problem | Explainer | cash flow problems small business |
Sample data for illustration.
Every row links to a one-page brief with the search intent, the questions to answer, the expert to interview and the call to action. The calendar front-loads choice-stage pieces, since those sit closest to a sale. Problem-stage explainers follow, and we flag any slot tied to a product launch or a seasonal date so you can move it without breaking the plan.
Content strategy pricing
A content strategy is a one-time project, and its fee follows scope: the pages we audit, the audiences and products covered, and the competitors we study. After a short scoping call, you get a written quote that lists every deliverable.
Topic Map
Custom quote- Content audit
- Keyword research
- Scored topic map
Full Strategy
Custom quote- Topic Map
- Sales interviews
- Competitor review
- 90-day calendar
Strategy + Briefs
Custom quote- Full Strategy
- First month of briefs
- Team walkthrough
What affects cost
- Number of pages on your site
- Audiences and product lines covered
- Competitors reviewed
Every plan starts with a free review, so your quote matches what your site actually needs.
Is this right for you?
Right for you if
- You publish often but can't tie posts to leads.
- Sales and marketing disagree on topics.
- You're hiring writers and need a plan.
- You can share Search Console and sales notes.
Not the right fit if
- You publish twice a year. A short topic list will do.
- You only want finished articles.
- Nobody can approve topics for weeks.
- Your offer is changing next quarter.
How it works, step by step.
- 01
Discovery call
Goals, audiences and access to your data.
- 02
Research
Audit, keywords, sales interviews and competitor review.
- 03
Topic map
Topics grouped by stage and scored with you.
- 04
Calendar handoff
A 90-day calendar, first briefs and a walkthrough.
Related services.
Content Marketing Services
Content planned from search data, written by experts and measured by the leads it earns.
SEO Content Writing
Answer-first articles and pages, sourced and written to rank on Google and get quoted.
Content Refresh
Aging pages updated, merged or redirected so they win back the clicks they used to earn.
Questions, answered.
Ask us directlyWhat does a content strategist do?
A content strategist decides what your business should publish, for whom and why. They study search demand, talk to sales, review competitors and audit your existing pages, then turn it all into a ranked topic map and a dated calendar.
What's included in content strategy services?
Most content strategy services include a content audit, audience and keyword research, a competitor review and a topic plan tied to business goals. Ours adds sales interviews, a buying-stage map and a 90-day calendar with a brief behind every slot.
How much do content strategy services cost?
Strategy is usually priced as a one-time project. The fee grows with your site's size, the audiences and products covered and the depth of competitor research. Sales interviews and a deeper competitor review add the most time, so they move the fee the most.
What are the 5 pillars of content strategy?
There's no official list. Most versions cover a clear audience, business goals, topics grounded in search and sales data, a production process and a way to measure results. Our PROOF standard adds the quality bar every piece must clear before it's scheduled.
What is an editorial calendar?
An editorial calendar is a schedule of planned content showing what gets published, when, in what format and who owns it. A good one also records the target search, buying stage and call to action, tying each item to the strategy.
Do I need a strategy before hiring content writers?
It helps a lot. Writers work faster with a clear brief, and a strategy supplies those briefs. Without one, you pay for drafts on topics with no search demand or no link to sales. Even a small topic map helps.
Appear now.
Know what to publish next, and why.
Your free content gap review
- Pages worth keeping, fixing or cutting
- Three topics rivals rank for and you don't
- A quote sized to your site