AI search / Chatbots
ChatGPT, Perplexity and Gemini optimization.
Our ChatGPT SEO services help chatbots find, trust and recommend your business when buyers ask for options. We open your site to their search crawlers, shape pages they can quote and build the reviews and mentions ChatGPT, Perplexity and Gemini lean on.
of US adults now say they use ChatGPT, up from 34% a year before.
Source: Pew Research Center, 2026
sites made the top 50 most-cited lists of ChatGPT, Perplexity and AI Overviews alike.
Source: Ahrefs, 2025
What our chatbot optimization includes
- 01
Crawler access check
OAI-SearchBot, PerplexityBot and Googlebot allowed in.
- 02
Buyer prompt research
Questions people ask chatbots before choosing.
- 03
Quotable pages
Prices, specs and comparisons stated plainly near the top.
- 04
Review and listing work
Profiles on the review sites chatbots cite for your category.
- 05
Earned mentions
PR and expert quotes in publications your buyers read.
- 06
Prompt tracking
Monthly tests of where chatbots name you.
Can you do SEO for ChatGPT?
Yes, because ChatGPT search pulls live pages through OpenAI's own crawler and third-party search providers, so your site's access, clarity and reputation all shape whether you get named. The work starts with a quick check of OpenAI's crawlers, which takes minutes and can decide whether you appear at all.
OpenAI runs separate crawlers, and its crawler documentation explains each:
- OAI-SearchBot surfaces websites in ChatGPT's search features and answers. Sites that opt out "will not be shown in ChatGPT search answers," though they can still appear as navigational links.
- GPTBot collects content that may be used to train OpenAI's models.
- ChatGPT-User visits a page when a person asks ChatGPT to.
So you can block GPTBot and still allow OAI-SearchBot. A blanket rule that blocks every AI bot cuts a site out of ChatGPT search too. OpenAI says robots.txt changes take about 24 hours to register, which makes this a quick fix.
How chatbots choose what to recommend
Each chatbot builds answers from a live web search plus what it already knows, and each one searches differently, so a brand can top Perplexity and barely show in ChatGPT. Ahrefs found that only 14% of the top sources overlap across ChatGPT, Perplexity and AI Overviews.
| Platform | Where answers come from | What you can control |
|---|---|---|
| ChatGPT | OAI-SearchBot, third-party search providers and publisher partners | Allow OAI-SearchBot; earn mentions on cited sites |
| Perplexity | PerplexityBot, which Perplexity says isn't used to train AI models | Allow PerplexityBot; keep pages fresh and specific |
| Gemini | Google's index; Google-Extended governs Gemini training and grounding | Strong Google SEO and a clean Business Profile |
| Copilot | Bing's index; Bing Webmaster Tools reports Copilot citations | Verify your site in Bing Webmaster |
Sources: OpenAI, Perplexity, Google, Bing.
Google also says blocking Google-Extended doesn't affect inclusion or ranking in Google Search, so you can limit Gemini training and keep your place in Google results.
See how ChatGPT describes your brand. Free snapshot.
Show me ChatGPT's takePages chatbots quote and off-site work
Chatbots quote pages that answer a buyer's question plainly with real specifics, and they recommend brands that trusted sites already talk about. Our checklist for both sides is the Quotable Seven, page rules plus outside work we apply to every service and comparison page.
- The answer sits in the first two sentences under its heading.
- Prices or "starting at" figures appear in text.
- Each service page says who it's for.
- Comparison pages ("[you] vs [rival]") are fair and dated.
- Facts match across your site, Google Business Profile and directories.
- Stats link to their original source.
- A named expert signs pages that need one.
Off your site, you want to appear where chatbots look for second opinions, such as Google reviews, G2 or Reddit. In Ahrefs' study of 75,000 brands, branded web mentions correlated with AI Overview visibility at 0.664, about three times the figure for backlinks. We help you ask customers for honest reviews, within the FTC's rule on fake reviews.
Sample report: prompt by prompt
The monthly report lists every tracked prompt, which chatbot named you and whether that share is rising. We run each prompt several times per platform and report the share of runs that mention you, since chatbots rarely give the same answer twice.
| Prompt | Platform | Month 1 | Month 2 | Month 3 |
|---|---|---|---|---|
| best accounting firm for startups in Austin | ChatGPT | 0 of 10 | 2 of 10 | 4 of 10 |
| best accounting firm for startups in Austin | Perplexity | 1 of 10 | 3 of 10 | 5 of 10 |
| [brand] vs Rival A | Gemini | 6 of 10 | 7 of 10 | 8 of 10 |
| fractional CFO cost | ChatGPT | 0 of 10 | 0 of 10 | 2 of 10 |
Sample data for illustration.
A short note explains each move. If Perplexity counts climb after a new pricing page goes live, we say so. If ChatGPT keeps citing an old directory listing, fixing that listing tops next month's work. You also see each cited link.
ChatGPT SEO services pricing
Chatbot optimization runs as a monthly plan, sized by how many prompts we track, how many pages need rework and how much outreach your category needs. Categories crowded with "best of" lists need the most outreach.
Access
Custom quote- Crawler check
- Core prompt tracking
- Page fixes
Shortlist
Custom quote- Everything in Access
- New quotable pages
- Review site work
Category
Custom quote- Everything in Shortlist
- PR outreach
- Larger prompt set
What affects cost
- Prompts and chatbots tracked
- Pages to rework and outreach volume
Every plan starts with a free review, so your quote matches what your site actually needs.
Is this right for you?
Right for you if
- Buyers ask chatbots for options.
- Rivals keep making the shortlist.
- Your site and reviews are in decent shape.
- You publish page changes monthly.
Not the right fit if
- Chatbots play no part in buying.
- You want promised AI mentions.
- You have no reviews yet.
- You need results within weeks.
Your first 90 days.
- Days 1 to 7
Crawler check, prompt list approved, baseline runs.
- Days 8 to 30
Robots.txt and fact fixes live, first pages rewritten.
- Days 31 to 60
Comparison pages live, review and outreach work underway.
- Days 61 to 90
Three-month prompt report and next priorities.
Related services.
AI Search Optimization
Get your brand named and cited in ChatGPT, Perplexity, Gemini and Google AI answers.
AI Visibility Audit
A tested baseline of how often AI tools name you, cite you and get you right.
Google AI Overviews Optimization
Clear, sourced pages built for the queries where Google shows an AI Overview first.
Questions, answered.
Ask us directlyCan you do SEO on ChatGPT?
Yes. ChatGPT search reads live pages through OpenAI's OAI-SearchBot and third-party search providers. Allowing that crawler, answering buyer questions plainly and earning mentions on the sites ChatGPT cites all improve your odds of being named. Nobody can promise a placement.
Should I block GPTBot?
That's a business choice. GPTBot gathers content that may be used to train OpenAI's models, while OAI-SearchBot powers ChatGPT search. You can block GPTBot and allow OAI-SearchBot in robots.txt, which keeps your pages eligible for ChatGPT search answers without offering them for training.
Can ChatGPT do SEO for me?
ChatGPT can draft titles, outline pages and suggest questions to answer. It can't see your rankings, crawl your site at scale or check how often it recommends you across many runs. Treat it as a writing helper and test its ideas against real data.
Which AI is best for SEO?
It depends on the job. ChatGPT and Gemini are handy for drafting, and Perplexity suits research because it shows its sources. To measure how AI tools mention you, use a tracker such as Semrush's AI Visibility Toolkit or Ahrefs Brand Radar.
Is SEO dead now with AI?
Far from it. Chatbots still search the web for fresh answers, and Gemini and AI Overviews draw on Google's index. SEO basics, from crawlable pages to clear answers and trusted mentions, now feed both the blue links and the AI answers built on them.
How long does chatbot optimization take?
Crawler fixes can register in about a day, by OpenAI's estimate. Page changes and new reviews can take a few months to show up in answers, depending on how often each chatbot refreshes its sources and how crowded your category is.
Appear now.
Get on the chatbot shortlist.
Your free chatbot snapshot
- What ChatGPT says about you today
- Whether OAI-SearchBot can reach your site
- Three pages to rewrite first