Latest posts
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Entity SEO: How Google and AI Understand Your Brand
What entity SEO is, how Google’s Knowledge Graph and AI search connect facts to your brand, and a step-by-step checklist to make your business unmistakable.
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Google AI Mode: What It Means for Business Websites
What Google AI Mode is, how it picks sources, what Google says you need (and don’t), and how to track AI Mode impressions in Search Console.
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Should You Block AI Crawlers? GPTBot, ClaudeBot and Google-Extended Explained
Which AI crawlers to block in robots.txt: GPTBot, ClaudeBot, Google-Extended and AI search bots explained, what blocking costs you, and a safe default setup.
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llms.txt Explained: Does Your Site Need One?
What llms.txt is, what Google and Chrome say about it, who should add one, and how to create the file in about 10 minutes without expecting miracles.
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GEO for Local Businesses: Getting Recommended by AI Assistants
How AI assistants like ChatGPT and Google AI Mode choose local businesses, and the steps owners can take to get named: profiles, reviews, schema and mentions.
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How to Get Cited in Google AI Overviews
What Google says about AI Overview citations, the myths to skip, and the steps that make your pages easier to cite, plus how to measure it.
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How to Rank in ChatGPT: How It Picks Brands to Recommend
How ChatGPT picks brands to recommend, what OpenAI documents, the crawler setup that gets you in, and how to track your visibility each month.
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GEO vs SEO: What Changes and What Stays the Same
GEO gets you cited in AI answers; SEO gets you ranked in Google. See the real differences, the overlap, and what a small business should do first.
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What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO helps your business get named and cited in ChatGPT, Perplexity and Google’s AI answers. A plain-English guide with examples, myths and how to measure it.